Oct 09, 2015  I think we have a troll posting false information about Herb’s location – happened twice in the last couple of days – Saturday, when Herb was on Palm Island, and today, when he is in Mystic Desert. They deliberately say Marshville to the dismay of lower-level players. Are you ready to play with thousands of other players in the world of FISHAO? Try to catch over 400 different fish in 10 different unlockable areas related to the real world. Customize your character, chat with other people around the world, meet new friends, compete in tournaments, decorate your home, breed new fish and many more options!

Where's Herb? was an advertising campaign for the fast food chain Burger King in 1985 and 1986. The television commercials featured a fictional character named Herb, who was described as never having eaten a Burger King burger in his life. They called on fans to visit their local Burger King in the hope of finding Herb and winning a prize. The campaign also included an 'I'm not Herb' promotion, in which customers could get a discounted Whopper by including the phrase in their order. This confused people who tried to follow the promotion because they did not know what Herb looked like. By the time his appearance was revealed, many people had already lost interest in the campaign. The promotion was poorly received and was the last campaign that the J. Walter Thompson firm was hired to design for Burger King.

Campaign[edit]

When the commercials were created, Burger King was suffering due to their marketing efforts. The promotion was designed to counter the marketing efforts of McDonald's, which was spending an estimated US$80 to 100 million to promote the McDLT (McDonald's Lettuce and Tomato), and Wendy's, which had found success with its 'Where's the beef?' commercials.^[1] The Herb commercials, launched in November 1985,^[2] were created by the J. Walter Thompson advertising firm at an expense of approximately US$40 million.^[3] Donald Dempsey, J. Walter Thompson's Executive Vice President of Marketing, oversaw the creation of the campaign, and it continued under the direction of Tom Sawyer, the company's Vice President of Marketing.^[4] Before settling on the name Herb, the firm considered such names as Mitch and Oscar.^[3]

The campaign began with three weeks of 'cryptic' messages designed to create interest in the promotion. Herb was mentioned in newspaper advertisements, on banners at football games, and in flyers distributed to the public. On November 24, 1985, the first commercials were aired on CBS, NBC, and ABC.^[4] The premise of the commercials was that Herb was the only person in the United States who had not eaten a burger from Burger King. The advertising agency created a fictional biography for the character, claiming that he was raised in Wisconsin, had worked in a cheese factory, and had also sold decoy ducks.^[5] The character is commonly referred to as 'Herb the Nerd'.^[6][7]

The Herb character was played by actor Jon Menick,^[8] who would randomly appear at Burger King restaurants nationwide. Herb's identity was not revealed until Super Bowl XX in January 1986;^[9] he was shown to be wearing white socks, black 'flood pants', and thick-rimmed glasses.^[2][9][10] If a customer spotted Herb at a Burger King, he or she would win $5,000.^[11][12] Everyone in the restaurant when Herb was discovered was also entered into a draw for the promotion's grand prize of $1 million. The draw was won by Christopher Kelly of Louisville, Kentucky, who was present when Herb was spotted at the Burger King in the city's Oxmoor Center mall.^[13]

In addition to encouraging people to search for Herb, Burger King added an 'I'm not Herb' promotion to their marketing campaign. Because Burger King claimed to be angry at Herb for not eating at their restaurants, they offered a 99-cent Whopper hamburger to everybody except Herb. To get the discounted price, customers had to say, 'I'm not Herb' while ordering. Customers named Herb were told to say, 'I'm not the Herb you're looking for'.^[14]

Reception[edit]

The campaign led to controversy in early 1986. An 11-year-old boy named 'Peter W' spotted Herb at the Burger King restaurant in Newark, Delaware and believed that he had won $5,000. Because he was under the age of 16, the minimum age for participating in the promotion, the prize money was given to the boy's older friend, who was with him at the time. Burger King defended their decision, stating that the restriction was intended to dissuade students from skipping school to search for Herb. The boy's parents complained to their representative in Newark. The matter was then brought before the full State Senate, which passed a resolution condemning Burger King's actions as 'consumer fraud'.^[11]

The World Wrestling Federation had Herb appear as a guest timekeeper during the boxing match between Roddy Piper and Mr. T at WrestleMania 2 at the Nassau Coliseum on April 7, 1986.^[15]Clara Peller, the star of the 'Where's the beef?' commercials from Wendy's, also appeared at the event, working as guest timekeeper during a battle royal.^[16]

The promotion met with some positive reviews. Time called it 'clever',^[5] and a columnist for the Chicago Tribune stated that Herb was 'one of the most famous men in America'.^[9] Ultimately, however, the Herb promotion has been described as a flop.^[1][5] The advertising campaign lasted three months before it was discontinued.^[7] One Burger King franchise owner stated that the problem was that 'there was absolutely no relevant message'.^[2] Although some initial results were positive, the mystique was lost after Herb's appearance was revealed during the Super Bowl.^[9] Burger King's profits fell 40% in 1986.^[17] As a result of the poorly received campaign, Burger King dropped J. Walter Thompson from their future advertising.^[2] The US$200 million account was initially given to N. W. Ayer.^[17] After 18 months it went to another agency, as Ayer was having problems, and Burger King wanted to improve the bottom line.

Other restaurants, including Wendy's, capitalized on the promotion by advertising that Herb ate at their locations.^[3]

The opening sketch for the January 18, 1986, episode of Saturday Night Live featured Randy Quaid playing Herb during a press conference.^[18]

References[edit]

1. ^ ^abSchoifet, Mark (1996-01-01). 'Herb falls flat, but Wendy's breaks another winner'. Nation's Restaurant News. Archived from the original on 2009-04-17. Retrieved 2009-07-27.
2. ^ ^abcdBerg, Eric N. (1998-11-14). 'Company News; Burger King's Angry Franchisees: Page Two'. The New York Times. Retrieved 2009-07-27.
3. ^ ^abcBernstein, Charles (1986-01-20). 'Burger King's Herb: a true national hero'. Nation's Restaurant News. Archived from the original on 2011-06-16. Retrieved 2009-07-27.
4. ^ ^abSchoifet, Mark (1985-11-25). 'Burger King unleashes ads, PR stunts introducing 'Herb''. Nation's Restaurant News. Archived from the original on 2010-05-27. Retrieved 2010-08-03.
5. ^ ^abc'Herb Comes Out of Hiding'. Time. 1986-02-03. Retrieved 2009-07-27.
6. ^Hartlaub, Peter (2007-01-26). 'The 10 worst Super Bowl ads of all time'. NBC News. Retrieved 2007-09-12.
7. ^ ^abCarlino, Bill (1990-03-12). 'Franchisees on BK campaign: has potential but needs work'. Nation's Restaurant News. Archived from the original on 2005-04-18. Retrieved 2007-09-12.
8. ^Hofstede, David (2004). What Were They Thinking? The 100 Dumbest Events in Television History. New York: Back Stage Books. p. 115. ISBN0-8230-8441-8.
9. ^ ^abcdWieting, Stephen G. (2001). Sport and Memory in North America. Routledge. p. 220. ISBN0-7146-5219-9.
10. ^Petras, Kathryn; Ross Petras (2003). Unusually Stupid Americans: A Compendium of All-American Stupidity. Random House of Canada. p. 200. ISBN0-8129-7082-9.
11. ^ ^ab'Herb Is a Grinch'. Time. 1986-05-12. Retrieved 2009-07-27.
12. ^Reynolds, R.D.; Blade Braxton (2007). The Wrestlecrap Book of Lists!. ECW Press. p. 208. ISBN978-1-55022-762-8.
13. ^'Christopher Kelly to receive $1 million in the Burger King 'Million Dollar Search for Herb' contest'. Highbeam Research. PR Newswire. 1986-05-15. Retrieved 2010-08-03.^{[dead link]}
14. ^New York. New York Magazine Co. 18: 29. 1985. ISSN0362-4331.Missing or empty |title= (help)
15. ^'WrestleMania 2'. World Wrestling Entertainment. Archived from the original on 2007-10-26. Retrieved 2007-09-12.
16. ^Walker, Linden. 'WrestleMania II review'. Wrestling Observer Newsletter/Figure Four. Retrieved 2009-07-27.
17. ^ ^abDumaine, Brian (1987-11-23). 'A CEO Bake-Off at Pillsbury'. CNN Money. Retrieved 2009-07-27.
18. ^'Saturday Night Live'. Season 11. Episode 202. 1986-01-18. NBC.Missing or empty |series= (help)

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Herbs compliment seafood very well. From a parsley sauce over your cod, to a fine Bernaise drizzled over salmon.

The list below is not exhaustive, but it's the main herbs that you would use with fish and seafood. I would add sorrel to this list too - a nice sorrel sauce with a plain grilled fish steak lifts it to great heights.

I love mussels and this recipe is one of the tastiest you'll come across.

The herb used is thyme which really makes for an aromatic experience - you add leeks and bacon and loads of crusty bread to mop up all those juices.

Recipe - click on the photo

The classic Bernaise Sauce uses tarragon and tarragon vinegar

If you follow the instructions, it will work every time.

An excellent sauce to get into your kitchen repertoire as it goes equally well with seafood or meat.

Photo and recipe from RecipeTips.com

This is something else - Halibut with Sage and Prosciutto. Yum yum!

Simple and quick to make, this is worthy of the finest dinner party.

Recipe and photo FineCooking.com

Fish Fillets with Rosemary.

There is a video to watch as well as the written recipe, which shows you how super simple it is to cook this recipe.

It's got white wine, garlic and black olives too, but you can substitute any of these ingredients if you like.

Serve it with plain boiled potatoes and some buttered vegetables for instance, peas, beans, broccoli, carrots, corn, depending on your appetite.

Fishao Herb Daily Location

Recipe and Photo MarthaStewart.com

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A really useful lesson in sauce making.

Very unusual combination of marjoram and tangerine. Grilled or barbecued, this will go down so well.

Recipe and photo Epicurious.com

This looks like a long list of ingredients, for which I apologise, but I really couldn't leave this Fish, Fennel and Tomato soup off this page.

The ingredients are all mainstream, nothing fancy that you will only use a teaspoon of and then the jar will sit in your cupboard forever, so do give it a go.

Fishao Herb Cz

Great with crusty bread

Recipe and photo Taste.com.au

This dill sauce will go with any fish - yes, really any fish at all.

It's extremely versatile - you could even use it as a dip for chips and cut up veggies.

For the recipe click on the photo.

This is a superb recipe for Chervil Sauce and as an added bonus, there is a recipe for Chervil Butter.

Photo and recipe from

This is my all time favorite fish dish.

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It is delightful and you will love it too.

Serve with some new potatoes and plainly cooked vegetables.

Quick garlic butter recipe - this goes great just popped on top of any plainly cooked fish.

Use any of the herbs listed to make a simple herb butter - again, pop it on top of your hot fish to melt.

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